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Yahoo to Launch a YouTube like Service

yahoo-google

There is no doubt that Marissa Mayor has turned it on for Yahoo. Since she took over duties as the CEO of Yahoo, tech giant’s fortunes started to change in big time. Before Marissa’s took over Yahoo was hopeless and lacked catchy services and was nowhere near Google. She was hired from Google – where she spent his entire career, since 1999, in July 2012. She did major changes and took critical strategic decisions to change the fate of Yahoo.

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Marissa Mayer spent 13 years of her career in Google. She was Google’s first female engineer.

An interesting article on the changes Marissa did has been published in “Business Insider” website and you could read the article by clicking below link.

http://www.businessinsider.com/strategies-marissa-mayer-used-at-yahoo-2014-3

She showed results within 1 year. For the first time since May 2011, Yahoo became the number 1 website in USA, in July 2013 surpassing Google. One of the simple and catchy changes she did was replacing the Blackberrys Yahoo employees were using, by Smartphones. Every Yahoo employee had the opportunity to be an owner of either of the 5 phone models – iPhone 5, Samsung Galaxy S3, HTC One X, HTC EVO 4G LTE, or Nokia Lumia 920. The whole idea of this was to make sure that employees get the chance to experience their own mobile apps. Isn’t it a simple and a catchy strategy? For me, it is.

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Marissa became the CEO of Yahoo in July 2012. Within 1 year she was able to change the fortune of the company.

Under Marissa’s leadership it seems like Yahoo is going to make another breakthrough change in their business. News comes out from various sources about a YouTube like Yahoo service. The opportunity Yahoo is after is the complaints piling up from video producers and networks regarding YouTube’s revenue scheme. Yahoo is planning offer guaranteed ad rates for videos of video producers. Also, in the initial phase Yahoo will not allow every user to upload videos. They would look to open the platform to quality video producers up front, and with time they are planning to open the platform further.

Last year Yahoo failed to convince Dailymotion management to sell the company to them for US$300 million. Dailymotion is a video service platform similar to YouTube, but not as big as YouTube. But it is quite clear that they were planning to start their own video service from last year onwards.

Someone would get the doubt on the possibility of this service surpass and challenge YouTube, because of the 1 billion hits per month YouTube gets. How long will it take Yahoo to be a notable rival to YouTube? When looking at the performance of Marissa Mayer over last 2 years and the amount of effort she is putting on to make Yahoo a real market leader, it is quite evident that YouTube might have to watch the moves of Yahoo video service very closely. If Marissa had the potential to make Yahoo popular than Google inside USA within 1 year, there is no reason why she could not do it to YouTube.

Another thing Marissa could do is to get in to partnerships with popular mobile service providers. That would allow Yahoo to make the service more popular and provide a smooth service. Since Telcos are looking for meaningful partnerships with OTT players, Yahoo has the potential to become a mutually benefitted partner for Telcos.

Reference : “Report: Yahoo Considering to Create Its Own Version of YouTube” by ALEX CO, http://www.escapistmagazine.com

Google Teams Up With Audi for Another Android Revolution

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Until present day Apple dominated the automobile automation with iOS in the Car (iOSitC), the standard introduced by Apple to enable working with manufacturers’ built-in in-car systems. This system aims for several functions such as Siri, Satellite navigation, telephony instruction and controls, music controls and iMessage controls. Apple is already in partnership with a number of leading automobile manufacturers including BMW, Honda, Mercedes, Nissan, Ferrari, Hyundai, Kia, and Infiniti.

Now Google is stepping up their competition with Apple iOS by teaming up with Audi to develop in-car entertainment and information systems based on the Android operating system. This partnership will allow in-car integration of music and navigation apps currently available on smartphones. Other companies, such as graphics and application processor maker nVidia, are also expected to join the initiative to develop Android-based “infotainment” systems.

The difference of the strategy of Apple and Google is in the method of implementation.Apple’s initiative is designed with the iPhone as the base of the system — that is, many system functions would not be available until an iPhone was connected, either via a wired tether or wirelessly through Bluetooth or Wi-Fi. Google in contrast, wants to run the software off of dedicated hardware inside the car.

The strategy of Google has both positives and negatives. On one hand, the system is more likely to function seamlessly with important in-car systems like navigation or suspension settings. But, on the adverse side, users won’t have all the information in the same place as they will have with the Apple set up.

While the partnership is expected to step up Google’s competition with Apple, it will be strengthening Audi’s brand name on many levels. Having a trusted brand name attached to new cars can be a big attraction to consumers. For instance, Ford experienced a significant rise in its sales in 2007 after the introduction of Microsoft Sync infotainment system to its vehicles. In addition the synergies in terms of financial strength and technical know-how of the two partners would make the venture more probable to be successful against already established Apple solutions.

Google and Apple are not the only prestigious players in the connected automobile space – Their latest competitor (ironically), Finnish firm Nokia is also an eminent challenger, with their Here Auto initiative that was announced in August 2013. It has been a pattern of any of the three players finding a breakthrough idea and the other two are following the path. But at the end competition leads to a product which world is going to benefit in big time. That has been the pattern during last 6 years. Mainly Android and Apple came up with more innovative products than Nokia.

According to reports, Nokia is hoping to build upon their mapping and navigation experience to build car-integrated infotainment systems, with the goal of eventually up scaling Here Auto to autonomous driving as part of future “smart city” networks.

By Darshika Fernando (Undergraduate, Faculty of Engineering, University of Peradeniya)

Smart Homes – A Concept Worth Looking At

Android, once more.

OpenHAB and HUAWEI connected home solution are two examples for smart home solutions. But both the solutions are in their initial phases of development. In my view both the solutions have its merits and de – merits. And by the look of them, they can be considered as mutually exclusive products. One of the common specialties of both the solutions is, Android devices are used in both the instances. It would be a good idea if telecommunications service providers can look in to the idea – Smart Home. I say so, because, it seems to be having the potential of becoming a breakthrough concept.

Overview of OpenHAB in comparison to Huawei connected home solutions

The Open Home Automation Bus (OpenHAB) is an open source platform with a modular architecture thus it is easier to extend or customize. The platform allows mainstream functionalities such as switching lights, sockets and roller shutters by connecting it to the KNX installation. In addition, openHAB allows monitoring states and handling events which is far more critical for smart homes than controlling.

On the other hand users of Huawei connected home solutions are provided with applications including dynamic games & controls, Internet applications (web browsing, audio visual) on TV, IPTV entertainment, SOHO Office, home security, home digital device content sharing, multi-screen switching and cloud access. It has been developed specifically for families, small to middle-sized enterprises, and end-consumers across the broadcasting and telecommunications industry.The solution can be implemented without additional network investment, which is particularly beneficial and cost-effective for commercial organizations.

In openHAB monitoring is enabled through a number of applications such as XMPP (enables chatting with the house through GTalk), Google Calendar (maintains a calendar for the automated tasks and define their state in the calendar), Dropbox (synchronizes log files of openHAB to be accessed from anywhere), iOS push notifications etc.

It is important to note that openHAB is not meant to reside on (or near) actual hardware devices and as thus to remotely communicate with many other distributed openHAB instances. Instead, openHAB rather serves as an integration hub between such devices and as a mediator between different protocols that are spoken between these devices

Architecture

OpenHAB project is fundamentally split into two parts, openhab-runtime and openhab-designer.

OpenHAB-runtime

This is the package that will actually be running on the servers. It is a set of OSGi bundles deployed on an OSGi framework. Being based on OSGi, a modular architecture is provided which enables extension of functionalties during runtime without stopping the service.

OpenHAB

The communication of openHAB is undertaken through two communication channels: an asynchronous event bus and a stateful repository, which can be queried.

All bundles except the ones that require stateful behaviour use the event bus to inform other bundles about events and to be updated by other bundles on external events.

To cover the functionalities that cannot be covered through stateless services, openHABhas offered the item repository, which is connected to the Event Bus and keeps track of the current status of all items.

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OpenHAB Designer

The openHAB Designer is an Eclipse RCP application for configuring the openHAB runtime. It comes with editors for configuration files like the sitemap.

Bindings

The modular architecture of OpenHAB allows extensions to its functionality through bindings. Installation of bindings does not need a dedicated installation but they can be installed by simply copying the binding package to the respective folder and then configuring the basic settings for the binding. This is one of the major and critical differentiation factors between other vendor-supplied solutions and openHAB since the former solutions do not allow extensions to the system without additional costs.

User Interfaces

Similar to Huawei connected home solution, OpenHAB provides a touch optimized web UI interface for smartphones and tablet PCs. OpenHAB provides this feature with a native iOS client, a native Android User Interface and a SenchaTouch-based UI which can be used with smartphones and tablets.

By Darshika Fernando (Undergraduate, Faculty of Engineering, University of Peradeniya)