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Smartphone Market Behavior in 3rd Quarter of 2013

IDC_2007

This post will give you an idea about the smartphone market behaviour in quarter 3 of 2013. In an earlier post we provided an overview about the smartphone market bahaviour of quarter 2 of 2013. Telco.lk will continue to put up posts related to smartphone market behaviour, since it will help you to deciding on a buying decision of a smartphone.

IDC (International Data Corporation) has played a huge role in getting the stats sorted and releasing them on time for reference of general public. This post is also based on statistics taken from IDC’s website. As per my view, if anyone interested in reading about trends in market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets IDC is the best place to visit.

A total development of 38.5% has shown year over year in the 3rd quarter of 2013 showing approximately 258.4 million of smartphones have been shipped in the entire world. It shows a production improvement of 21.4 million units by the 3rd quarter with respect to second quarter of 2013.

The 3rd quarter shows an instantaneous growth in smartphone shipments mainly because of reduction of price boundaries for the customers by the overall vendors. Low cost Android devices helped for this development a lot.

All vendors of smartphone manufacturers show frequent development of their sales in the 3rd quarter, basically most sale growing companies of smartphones can be named as Samsung, Apple, Huawei, Lenovo, LG respectively. 

Samsung has shown a huge development in shipments because of their smooth performance devices compared with other Android devices from other vendors. Even Samsung is having problems with battery power management. Performance wise Samsung is better than all other Android smartphones. Apple has increased their shipments with the release of 5S with the newly finger print protection and also 5C lead for the development of their market. Huawei also managed to achieve the market with the release of low budget packages for their customers expanding for their shipments for the European regions too since they have achieved their goals in Asian market. It’s not surprising to see that Huawei’s new smartphone is selling well. They offer a super slim design with iPhone like finishes, a beautiful 4.7 inch display and one that could operate when wearing gloves. Whether Huawei has the steam to go on to challenge Apple’s second spot remains to be seen, but for now, they’re a formidable competitor in China. If Apple would have had a 4.7 inch display out this year it is an uncertainity that Huawei would have enjoyed such a spike. On the other hand, Huawei made the right moves to impress the Chinese consumer. Lenovo has managed to overcome the shipments and expanding their market more comparable with LG getting a high demand for their devices in European regions.

 

huawei-ascend-p6-ofic2

HUAWEI has been a revolutionary vendor in world smartphone market. They have come up to the status they are in through continuous innovations. World’s slimmest smartphone at 6.18 mm – HUAWEI Ascend P6 is a classic example for this.

 

When looking at the trand HUAWEI can be considered as a huge achiever with its introduction of low cost smartphones with high end features. HUAWEI Ascend series has been a success in low end markets.

Explained demonstration about distribution and their development is illustrated in the following table.

Vendor 3Q13 Unit Shipments 3Q13 Market Share 3Q12 Unit Shipments 3Q12 Market Share Year-over-year Change
Samsung 81.2 31.4% 57.8 31.0% 40.5%
Apple 33.8 13.1% 26.9 14.4% 25.7%
Huawei 12.5 4.8% 7.1 3.8% 76.5%
Lenovo 12.3 4.7% 6.9 3.7% 77.6%
LG 12.0 4.6% 7.0 3.8% 71.4%
Others 106.6 41.3% 80.5 43.2% 32.4%
Total 258.4 100.0% 186.2 100.0% 38.8%

[Top Five Smartphone Vendors, Shipments, and Market Share, Q3 2013 (Units in Millions)]

References: http://www.idc.com

Prepared By: Asela Ekanayake (Undergraduate from SLIIT, Sri Lanka, Electronic Engineering)