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Android Continues to Dominate World Smartphone Operating Systems Market

In one of my previous blog posts I wrote about the negative effect Windows 8 operating system had on the sales of personal computers. But it has lifted the sales of Nokia smart phones for sure. It is evident from the latest report released by International Data Corporation (IDC). But the question is how long will it take for Windows RT to break the dominance of Google’s Android operating system. When looking at the stats, I feel like Nokia would never go back to its golden old days where they dominated the mobile phone market. In 2007 Nokia dominated the world smart phone market. In the third quarter of 2007, Nokia’s market share was 48.7 percent. By the third quarter of 2012 the company’s market share had slipped to just 3.5 percent.

According to the IDC, vendors shipped a total of 236.4 million smart phones in 2Q13. The quantity has gone up from 51.3% when considering 156.2 million units shipped in 2Q12. Second quarter shipments grew 9.3% when compared to the 216.3 million units shipped in 1Q13. Despite the rise of Nokia’s smart phone sales there is another notable decline. That is the decline of market share of iOS.

Despite the drop Ramon Llamas, Research Manager with IDC’s Mobile Phone team stated “Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.”

iphone_5c_hr0-800x535

Leaked image of the so-called low cost Apple iPhone – iPhone 5C

These days a rumor is going around about a low cost Apple iPhone. According to the rumor the low cost phone will be named as ‘iPhone 5C’. If such a phone would be released, then Apple would be able to catch a fare percentage of market share in all over the world. A big reason for Android’s success is the availability of Android smart phones for very low prices. The best example I can mention from Sri Lankan smart phone market is the success of ‘Dialog i43’ (~$135) and ‘Dialog i35’ (~$70), two smart phones introduced by Dialog Axiata PLC, Sri Lanka.

Top Smartphone Operating Systems, Shipments, and Market Share, 2013 Q3 (Units in Millions)

Operating System

2Q13 Unit Shipments

2Q12 Unit Shipments

Year-over-Year Change

Android

187.4

108

73.50%

iOS

31.2

26

20.00%

Windows Phone

8.7

4.9

77.60%

BlackBerry OS

6.8

7.7

-11.70%

Linux

1.8

2.8

-35.70%

Symbian

0.5

6.5

-92.30%

Others

N/A

0.3

-100.00%

Total

236.4

156.2

51.30%

Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013