2013 has been a very successful and a special year for smart phone market. For the first time in smart phone history, worldwide shipments surpassed the 1 billion mark for the first time. When looking at the reports released by IDC (International Data Corporation), it can be seen that Android and iOS has contributed 95.7% of these shipments. Android has had a market share of 78.1% of the smart phones, while iOS has had 17.6% of the market chare at the end of the year 2013.
When looking at the year by year pattern, it is quite evident that trend is an upward and with more and more innovations and R&D, the trend would definitely be a positive one for smart phones.
This might be the reason why a global collaboration of tech firms have started developing a new smart phone OS to rival Android and iOS. The new OS has been given the name ‘TIZEN’. Japanese mobile operator NTT Docomo has announced that new OS will be launched in the next few months. Rumors say that the OS will be available in some mobile phones which are expected be released after end of March 2014. It was reported that Samsung has had a dedicated booth for TIZEN OS powered Samsung devices at the Mobile World Congress 2014, Barcelona, Spain.
Though TIZEN has the backing of a strong collaboration of tech firms – Intel, Fujitsu, Samsung, LG, HUAWEI, Vodafone and Orange, will it be possible to challenge Android’s dominance and iOS’s quality? Only time will tell.
One would argue, TIZEN being an open source platform and can be developed freely by anyone around the world, there is a huge chance that it would bring up more innovations than Android and iOS. And on the other hand, Chinese government has already banned a few Google products. That has brought down the relevance of Android vastly in world’s biggest smart phone market. Hence, TIZEN has a huge opportunity in China. Another plus point for TIZEN would be the expected planned mobile network charing between NTT Docomo, China Mobile and KT, with the idea of internationalize their businesses and stimulate the Asian market. All 3 countries in this collaboration support TIZEN and there is every chance that these 3 huge operators would use TIZEN as a business promotional media.
The promotion strategy used by TIZEN Association would be very critical, since Blackberry and Windows Mobile OS, which were the number 3 and 4 in the IDC list, are also very strong and viable Oss with the backing of strong R&D teams and tech giants. But there is something wrong with these two Oss, because they did not make the expected revolution.
Only time would tell the fate of TIZEN. Looking at the trends, it is hard to believe Android or iOS would lose their market shares as TIZEN would like.
For further information about TIZEN, please visit,
Reference : Telecom Review Asia Pacific