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Smartphone Market Behavior in 3rd Quarter of 2013


This post will give you an idea about the smartphone market behaviour in quarter 3 of 2013. In an earlier post we provided an overview about the smartphone market bahaviour of quarter 2 of 2013. will continue to put up posts related to smartphone market behaviour, since it will help you to deciding on a buying decision of a smartphone.

IDC (International Data Corporation) has played a huge role in getting the stats sorted and releasing them on time for reference of general public. This post is also based on statistics taken from IDC’s website. As per my view, if anyone interested in reading about trends in market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets IDC is the best place to visit.

A total development of 38.5% has shown year over year in the 3rd quarter of 2013 showing approximately 258.4 million of smartphones have been shipped in the entire world. It shows a production improvement of 21.4 million units by the 3rd quarter with respect to second quarter of 2013.

The 3rd quarter shows an instantaneous growth in smartphone shipments mainly because of reduction of price boundaries for the customers by the overall vendors. Low cost Android devices helped for this development a lot.

All vendors of smartphone manufacturers show frequent development of their sales in the 3rd quarter, basically most sale growing companies of smartphones can be named as Samsung, Apple, Huawei, Lenovo, LG respectively. 

Samsung has shown a huge development in shipments because of their smooth performance devices compared with other Android devices from other vendors. Even Samsung is having problems with battery power management. Performance wise Samsung is better than all other Android smartphones. Apple has increased their shipments with the release of 5S with the newly finger print protection and also 5C lead for the development of their market. Huawei also managed to achieve the market with the release of low budget packages for their customers expanding for their shipments for the European regions too since they have achieved their goals in Asian market. It’s not surprising to see that Huawei’s new smartphone is selling well. They offer a super slim design with iPhone like finishes, a beautiful 4.7 inch display and one that could operate when wearing gloves. Whether Huawei has the steam to go on to challenge Apple’s second spot remains to be seen, but for now, they’re a formidable competitor in China. If Apple would have had a 4.7 inch display out this year it is an uncertainity that Huawei would have enjoyed such a spike. On the other hand, Huawei made the right moves to impress the Chinese consumer. Lenovo has managed to overcome the shipments and expanding their market more comparable with LG getting a high demand for their devices in European regions.



HUAWEI has been a revolutionary vendor in world smartphone market. They have come up to the status they are in through continuous innovations. World’s slimmest smartphone at 6.18 mm – HUAWEI Ascend P6 is a classic example for this.


When looking at the trand HUAWEI can be considered as a huge achiever with its introduction of low cost smartphones with high end features. HUAWEI Ascend series has been a success in low end markets.

Explained demonstration about distribution and their development is illustrated in the following table.

Vendor 3Q13 Unit Shipments 3Q13 Market Share 3Q12 Unit Shipments 3Q12 Market Share Year-over-year Change
Samsung 81.2 31.4% 57.8 31.0% 40.5%
Apple 33.8 13.1% 26.9 14.4% 25.7%
Huawei 12.5 4.8% 7.1 3.8% 76.5%
Lenovo 12.3 4.7% 6.9 3.7% 77.6%
LG 12.0 4.6% 7.0 3.8% 71.4%
Others 106.6 41.3% 80.5 43.2% 32.4%
Total 258.4 100.0% 186.2 100.0% 38.8%

[Top Five Smartphone Vendors, Shipments, and Market Share, Q3 2013 (Units in Millions)]


Prepared By: Asela Ekanayake (Undergraduate from SLIIT, Sri Lanka, Electronic Engineering)

Will Camera Lens Become a Serious Concern for Smartphone Buyers When Buying a Smart Phone?


When I was a teenager I did not have a personal mobile phone. Two of my friends had mobile phones. One was a NOKIA 1100 and the other one was a Sony Ericsson phone. This was in around 2000-2002 period. I also had the desire of having my own mobile phone. But my mother didn’t allow me to have one. During that period those phones were like ‘heaven’ for me. But with time what has happened to the mobile phone market? Some amazing things have happened over last decade. The amount of technological advancement which has taken place in mobile phone industry is unimaginable. The most amazing thing is the frequency which these developments happen.

Though Nokia and Ericsson were there in the Smart Phone industry from 1990s’, it was in 2007 the revolution started to happen. The ‘iPhone’ is a smart phone that was designed and marketed by Apple Inc. It is the first generation of iPhone and was announced on January 9, 2007 after months of rumors and speculations. As I believe this was the point it all started to take off in an unimaginable pace. The first phone to use Android was released in October 2008. It was called the HTC Dream. Android being an open source OS made the market more dynamic, with more mobile phone vendors started to do innovation and R&D on hardware which is cable of running Android OS in them.

At the very beginning customers attracted to ‘touch screen and stylus’ of smart phones had. With time Apple was able to develop and present a fantastic portfolio of applications for its customers through App Store. Same thing was done by Android through its application portfolio available in ‘Play Store’. Mean while hardware vendors such as QUALCOMM, Samsung, Nokia, etc speed up their innovation and R&D processes on hardware.


Samsung Galaxy S4 Zoom

The newest revolution which is about to take place is related to the ‘camera’ which is available in almost every smart phone. Today most high end smart phones have cameras which could give great photo shooting and video recording experience to users. But still there are people who would go for a separate camera (Most of my friends prefer going for a separate camera. They go for either Nikon or Canon). It seems like Samsung has identified the opportunity available due to this behaviour of the customers. They announced a mobile phone which has a zooming lens on June 2013. They have named it as ‘Samsung Galaxy S4 Zoom’. The phone features a 10x optical zoom lens in front of its 16-megapixel CMOS sensor, with a Xenon flash for adding some extra light to images taken from it. Using this might will not produce results like using a Nikon D90. But most people would prefer buying this smart phone since it is multifunctional. The smart phone is available in the market to be purchased, from July 2013. I saw several entries in eBay. The price mentioned was ranged between US$489 – US$800, which I believe is a reasonable offer for the features available in the phone. Feature list is available in GSMARENA (

This is only the start. With the pace of which technology is changing, it might be a good thing if Nikon, Canon and other Camera producers could look in to a strategy which would make sure that they would not blown away from the market, because Samsung will not stop doing their R&D and innovation of developing features related to their new Galaxy S4 Zoom. Kodak was blown away, because they did not adapt accordingly.


Nokia’s ‘EOS’

Meanwhile I saw a number of images of Nokia’s ‘EOS’ 41 megapixel Windows phone leak in recent days. In this also main focus has been put on the quality of the camera smart phone has. Specification of the device is currently available in GSMARENA. We will hear more on the device in near future.

FireFox OS: Will It be the Next Revolution..

Firefox OS

Firefox OS

 “I have a FireFox phone”. Don’t be surprised if you may hear someone telling like this in next few months. Firefox brand is not only a web browser any more. Mozila released their open source operating system on 2nd of April 2013 named as “Firefox OS”. It is being developed by Mozilla, targeting the Smartphones and Tablets with open standards with several approaches such as HTML5 applications, JavaScript, a robust privilege model, open web APIs to communicate directly with cellphone hardware, and application marketplace.

“Boot to Gecko” (Project B2G) was the initial project started in 2011 by Dr. Andreas Gal, Director of Research at Mozilla Corporation to build a complete, standalone operating system for the open web to design new APIs to use the OS capabilities and device with a privilege model. But in 2012 Andreas Gal expanded the Mozila focus and introduced the Firefox OS and commented “We use completely open standards and there’s no proprietary software or technology involved”. Firefox OS software stack is entirely HTML5.  The whole point is to show off what a phone can do with web standards, so that’s not surprising, but it’s an interesting sales proposition for a company looking to compete with heavily entrenched app-based ecosystems.

Firefox OS Layers

Firefox OS Layers

 After launching Firefox OS in Europe Firefox OS has now landed in Latin America. Telefonica’s local brands in Colombia and Venezuela started selling two Firefox OS phones which Alcatel OneTouch Fire and ZTE Open. Firefox have also announced that LG Electronics, ZTE, Huawei and TCL Corporation have committed to making Firefox OS devices. Firefox OS is compatible with a number of devices, including Otoro, PandaBoard, Emulator (ARM and x86), Desktop, Nexus S, Nexus S 4G, Samsung Galaxy S II, and Galaxy Nexus. Analysts forecasts that Firefox OS would account for 1% of the global smartphone market in 2013.

Firefox OS

Firefox OS

Key Features in Firefox OS

  • Each application written in Firefox OS is a web page therefore it reduce the app size and enhance the hardware for better performance.
  • Simple to crate and work on for the developers. To program in Firefox OS it needs only HTML5 and JavaScript.
  • Compatible with flash player, which overcame a main drawback in some android versions.
  • Provide full access to device features including the hardware parts and program files itself.

Can Firefox OS beat Android giant and launch the next step of the Smartphone industry…. We can see it in near future.